Everyone knows that the great success, everyone understands that led to a new audience to play (or at least until game consoles - handheld platforms and casual online gaming are pulling in families, the elderly and women in middle age for the year), but there still seems a bit confused about what and how you Wii is a powerful software market for Nintendo's oddity.
The New York Times ran a piece yesterday about how Wii gamers do not buy that many games. Sure, hardly groundbreaking stuff - we know that the console is essentially survives on his extensive in-house titles, and we know that third party devs have had trouble producing compelling games (see here for the last article on the subject).
However, the author points out that even the big-Hitters are not to attract the numbers. Super Smash Brothers, shifted 1.4 million copies in its first week in the States, but sales fell 90% over the next month. Zack & Wiki and No More Heroes have also failed to make much of a dent in the charts.
Partly this is about 'casual' gamers with the same urgency to buying games. Lazard Capital analyst, Colin Sebastian, told the NYT:
"You do not see many of the titles that may reach 30 to 40 percent of the installed base. My in-laws in Texas have a Wii sitting on their living room floor next to the TV, which to me is kind of amazing. They have Wii Sports, a game Brain Age, Wii Play. That's about it. "
But pundits are also placing some of the blame on poorly targeted marketing:
" Game creators have yet to embrace unconventional advertising methods that can reach this broader audience. Nintendo did it by promoting its memory Brain Age game on the radio. "
It's funny, but now that the gaming industry has made contact with this strange alien race of non-hardcore gamers, they do not really know how to speak. Not everyone can afford to hire Nicole Kidman to pretend to enjoy their games at prime time slots TV - indeed, this approach may be advanced for a large part of the new user.
I mean, why is it always assumed that you must go super chic to take over a non-specialist audience? As a freelancer, I accidentally watch a lot of daytime TV, even during ad breaks, I rarely see Wii games touting for business amidst the flow of debt consolidation shysters. Why not? Not all Wii owners read Vogue.
Of course, it's debatable whether it is filling the airwaves with ads would be much difference - the underlying problem, Wii owners simply do not buy that many games, and probably never will. I liked what Mike CAPPS, president of Epic Games, has recently said about the popularity of the console. He referred to it as a viral phenomenon:
"It is a virus which you buy and you play with your friends. So you stop playing after two months, but they buy them and stop playing after two months, but they showed it to someone else who then go out and buy it and so on. "
This reminds me of what Brian Hastings of Insomniac said about Wii in his polemical blog, Ten reasons why PS3 will win this generation:
" Your friend Reggie invites you over a Wii party. It is awesome. You and your friends participate, in whatever beverages are legally appropriate for your age. The next day everyone who went to the party rushes out and buys a Wii. A week later Reggie hosts another Wii Party. This time only half of the group. It is still fun, but there is not so much shoving to get at the Wiimote. "
" The next week Reggie hosts another Wii Party. You tell him you have bird flu. "
Of course, both Brian and Mike are the American school of gritty hardcore shooters, and Brian insist that Wii was a fad is now looking very dated. They have a point about the console of the transitional appeal - plus, their ambivalence speaks volumes about how the industry is confused and factions and its relationship to the machine.
Almost everyone wants love Wii, they just do not know how. And this is not addressed to the love for complicated cases - at least not in the west, where the development of infrastructure are highly attuned to the direction of work in the field of advanced 3D engine and then operate with several boys own adventures.
I may be biased, but I treasure mobile developers will rise up and steal the Wii third-party market. They are used to treat a completely unpredictable audience, they are used to create the kind of bizarre lifestyle / puzzle franchises casual gamers who gulp in their millions, and mobile advertising industries do not hesitate in 'low brow & # 39; Places like the back of magazines, in addition to adult chat lines (heck, most of them write adult games).
That is my prediction. And that's probably the reason why I am not a highly paid marketing analyst, dishing out stat-packed reports on the nature of Wii.
The New York Times ran a piece yesterday about how Wii gamers do not buy that many games. Sure, hardly groundbreaking stuff - we know that the console is essentially survives on his extensive in-house titles, and we know that third party devs have had trouble producing compelling games (see here for the last article on the subject).
However, the author points out that even the big-Hitters are not to attract the numbers. Super Smash Brothers, shifted 1.4 million copies in its first week in the States, but sales fell 90% over the next month. Zack & Wiki and No More Heroes have also failed to make much of a dent in the charts.
Partly this is about 'casual' gamers with the same urgency to buying games. Lazard Capital analyst, Colin Sebastian, told the NYT:
"You do not see many of the titles that may reach 30 to 40 percent of the installed base. My in-laws in Texas have a Wii sitting on their living room floor next to the TV, which to me is kind of amazing. They have Wii Sports, a game Brain Age, Wii Play. That's about it. "
But pundits are also placing some of the blame on poorly targeted marketing:
" Game creators have yet to embrace unconventional advertising methods that can reach this broader audience. Nintendo did it by promoting its memory Brain Age game on the radio. "
It's funny, but now that the gaming industry has made contact with this strange alien race of non-hardcore gamers, they do not really know how to speak. Not everyone can afford to hire Nicole Kidman to pretend to enjoy their games at prime time slots TV - indeed, this approach may be advanced for a large part of the new user.
I mean, why is it always assumed that you must go super chic to take over a non-specialist audience? As a freelancer, I accidentally watch a lot of daytime TV, even during ad breaks, I rarely see Wii games touting for business amidst the flow of debt consolidation shysters. Why not? Not all Wii owners read Vogue.
Of course, it's debatable whether it is filling the airwaves with ads would be much difference - the underlying problem, Wii owners simply do not buy that many games, and probably never will. I liked what Mike CAPPS, president of Epic Games, has recently said about the popularity of the console. He referred to it as a viral phenomenon:
"It is a virus which you buy and you play with your friends. So you stop playing after two months, but they buy them and stop playing after two months, but they showed it to someone else who then go out and buy it and so on. "
This reminds me of what Brian Hastings of Insomniac said about Wii in his polemical blog, Ten reasons why PS3 will win this generation:
" Your friend Reggie invites you over a Wii party. It is awesome. You and your friends participate, in whatever beverages are legally appropriate for your age. The next day everyone who went to the party rushes out and buys a Wii. A week later Reggie hosts another Wii Party. This time only half of the group. It is still fun, but there is not so much shoving to get at the Wiimote. "
" The next week Reggie hosts another Wii Party. You tell him you have bird flu. "
Of course, both Brian and Mike are the American school of gritty hardcore shooters, and Brian insist that Wii was a fad is now looking very dated. They have a point about the console of the transitional appeal - plus, their ambivalence speaks volumes about how the industry is confused and factions and its relationship to the machine.
Almost everyone wants love Wii, they just do not know how. And this is not addressed to the love for complicated cases - at least not in the west, where the development of infrastructure are highly attuned to the direction of work in the field of advanced 3D engine and then operate with several boys own adventures.
I may be biased, but I treasure mobile developers will rise up and steal the Wii third-party market. They are used to treat a completely unpredictable audience, they are used to create the kind of bizarre lifestyle / puzzle franchises casual gamers who gulp in their millions, and mobile advertising industries do not hesitate in 'low brow & # 39; Places like the back of magazines, in addition to adult chat lines (heck, most of them write adult games).
That is my prediction. And that's probably the reason why I am not a highly paid marketing analyst, dishing out stat-packed reports on the nature of Wii.
1 comment:
you are so right about that, most of them write about adult games. Anyway, it was a great and interesting read for me.
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